Amazon is No. 1 in natural search rankings

[elgato]

Amazon.com Inc tends to dominate the field when measuring key operating metrics for web retailers, and natural search is no exception. Amazon ranked No. 1 in the natural search rankings with 3,182 points in Internet Retailer’s just-published 2011 Search Marketing Guide. Amazon, also No. 1 in Internet Retailer’s Top 500 Guide, ranked first in the CDs/DVDs/ music merchandise category with 502 points. The web retailing heavyweight’s 2010 point total was down 4.9% from the previous year, but it commands a whopping 20.7% share of the total points among retailers in the category.

To determine the rankings, Internet Retailer measured 14 to 18 keywords across 20 retail categories on the Google search engine and assigned points for the top five natural results in each segment. Each keyword was measured over nine weeks beginning in late 2009 and ending in early 2010. To see marketing charts regarding this story and others click here.


http://www.internetretailer.com/2010/08/11/amazon-no-1-natural-search-rankings

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